Your degree in Marketing will help you master marketing concepts needed to promote a brand, increase sales, drive awareness, and help your organization succeed. You’ll develop approaches for problem-solving using critical thinking and today’s technology. 

Bachelor of Science in Marketing

GWU marketing class

A Bachelor of Science in Marketing will equip you with an understanding of the concepts of promoting a company’s brand, increasing sales and driving awareness to help an organization succeed, while also providing professional experience through a business internship.

Undergraduate Admissions

When you graduate with a Marketing degree, you will be prepared to lead and support marketing efforts at businesses and non-profit organizations, helping communicate their message and achieve their goals.


As a Marketing major, you will develop approaches for problem-solving using critical thinking and today’s technology.


In addition to marketing-specific courses, you will develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.


Coupled with classroom studies rooted in Christian ethics, your program will allow you to put your learning into practice, explore career interests and make rewarding professional contacts through an internship.

With a degree in Marketing, you will gain a flexible skillset that will be valuable for an array of careers, including

  1. account management
  2. nonprofit management
  3. real estate
  4. retail
  5. customer service
  6. commercial lending
  7. bank branch management
  8. marketing research firms
  9. brand management firms
  10. consulting

In addition to the University’s required general education and prerequisites, the Bachelor of Science in Marketing includes 36 credit hours in Broyhill Undergraduate School of Management core business courses, as well as 21 hours of Marketing coursework.


Additional information, including descriptions of specific courses and their corresponding credit hours, is available in the Academic Catalog.

The Broyhill School of Management offers undergraduate business minors in Business Administration and Sport Management. Each requires the completion of 18 credit hours of coursework. The University also offers an array of minor opportunities in other departments.

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